Direct charging revenue

practical math

Because L2 delivers energy more slowly, per-session charging revenue is smaller—but hardware and installation costs are lower than DC.

Order-of-magnitude examples:

• Example A – Light public use

  • 1 paid session/day

  • 10 kWh/session

  • Price: $0.30/kWh

  • → ~$3/day (~$1,000/year) per port

• Example B – Moderate use

  • 2 sessions/day

  • 20 kWh/session

  • Price: $0.35/kWh

  • → ~$14/day (~$5,000/year) per port

Independent ROI tools and state business-case studies usually land in the same ballpark: hundreds to several thousand dollars per port per year in direct revenue, depending on actual utilization and pricing.

Multifamily: monthly fees and rent lift

In multifamily, Level 2 chargers are often monetized through paid parking and higher rents, not just pay-per-kWh:

• Multifamily EV reports and provider case studies show buildings charging roughly $25–$200/month for a dedicated EV space, depending on market, plus any per-kWh usage fees.

• EV-friendly buildings frequently see better lease-up, higher-income residents and improved retention, which supports rent premiums.

Example (illustrative):

• 10 reserved EV spaces at +$75/month

• → $750/month (~$9,000/year) in recurring revenue

• Plus energy charges and the value of lower vacancy and turnover.

Workplace: HR & ESG value, plus optional cost recovery

Workplace charging is often viewed as an employee benefit and ESG tool:

• DOE’s Alternative Fuels Data Center and Charge@Work initiative highlight that workplace charging improves employee satisfaction, talent attraction and retention, and makes EV ownership practical for staff.

Typical patterns:

• Free or subsidized charging during working hours

• Modest session or kWh fees later in the day

• Payroll deductions or paid parking tiers to recover some costs

Even when direct charger revenue is small, the impact on HR costs, brand, and ESG metrics can be substantial.

What you can do with charger screens

From a site host’s perspective, screens can be used for:

• House ads & promotions

  • Highlight in-store specials, seasonal sales, loyalty sign-ups, or restaurant/bar offers while drivers wait.

• Branding & sponsorship

  • Reinforce your logo, colors and messaging on station panels and screen content.

• Community outreach (ideal for non-profits and public agencies)

  • Promote health campaigns, local events, public meetings, voter registration reminders, safe-driving and climate messages.

• Third-party advertising (where supported)

  • Some digital-out-of-home (DOOH) providers and EV media networks let site hosts earn a share of ad revenue from branded content displayed at chargers, adding a modest but growing revenue stream.

Several DOOH specialists (Broadsign, Screenverse, others) explicitly promote EV charging screens as a way for retailers and site hosts to offset operating costs and generate an additional revenue line.